The Foundation to Combat Antisemitism is set to broadcast a 30-second commercial during the Super Bowl on Sunday, aiming to shed light on the recent surge in global antisemitism.
It is anticipated that the advertisement will reach a viewership of 115 million individuals and forms part of the ongoing ‘Stand Up to Jewish Hate’ initiative initiated last year by Robert Kraft, the owner of the New England Patriots.
Kraft, known for his outspoken stance against antisemitism, was raised in an observant Orthodox Jewish household in Brookline, Massachusetts.
“The escalation of antisemitism represents a fundamental breakdown of our societal values,” remarked Kraft. “In my lifetime, I have never witnessed such pervasive hostility towards Jews.”
“I hold a deep affection for this country, and it pains me to acknowledge that we are at a critical juncture,” Kraft continued. “The level of animosity and prejudice that exists today is unprecedented. This is the United States of America, and it deeply troubles me. We must take action.”
“This Super Bowl marks a significant milestone as FCAS debuts a poignant commercial during football’s premier event, which unites people from diverse backgrounds, showcasing instances of standing up against Jewish hate and inspiring greater participation in the fight against all forms of hatred,” he added.
The urgency of the campaign has intensified following the brutal attack by Hamas terrorists on Israeli civilians on October 7 and the ongoing conflict in Gaza.
The Foundation to Combat Antisemitism introduced the blue square emoji in 2019 as a symbol of solidarity and backing for the Jewish community, available on smartphones and as a wearable lapel pin.
The blue square signifies that Jews constitute 2.4% of the American population yet account for 55% of religious-based hate crimes.
According to the foundation, many individuals outside the Jewish community fail to grasp the magnitude of antisemitism in the United States. A recent Harvard Harris poll revealed that 35% of Americans aged 18-34 do not perceive antisemitism as a growing issue in the country.
Global Google searches for phrases such as “Kill Jews” have surged by 1,800%, with searches for “Hitler was right” increasing by 122%. The organization monitored 183 million posts related to antisemitism and Jewish culture last year, representing a 330% increase.
For further details, including how to obtain a blue square pin, visit www.StandUpToJewishHate.org.